Dynamic keynote speaker Don Peppers, acclaimed author and one of the most influential thinkers in marketing and business today. Don’s clear, concise style places him in high demand as an advisor to businesses seeking to identify their most valuable customers, increase customer satisfaction and improve ROI.

The Times of London has cited him among their "Top 50 Business Brains" in 2005, noting that he climbed 10 spaces from their 2003 assessment. Similarly, the United Kingdom's premier marketing organization, the Chartered Institute for Marketing, cited Don among their inaugural listing of the 50 "most influential thinkers in marketing and business today." He has been ranked by Accenture's Institute for Strategic Change among the global "Top 100 Business Intellectuals" for two years running. Business 2.0 Magazine has named him one of the "foremost business gurus of our times," and the World Technology Network has cited Don as an "innovator most likely to create visionary 'ripple effects'."

Peppers' and co-author Martha Rogers' most innovative strategic thinking is embodied in their newest book, Rules to Break & Laws to Follow. Their 2005 publication of Return On Customerism (or ROC) advanced the concepts and tenets of business valuation to the next evolutionary stage, documenting the customer base as a revenue-producing asset for businesses, capable of driving a company's long-term economic worth.

Don is a popular voice among editors and the media, both online and in print, and is the co-author, with Martha Rogers, Ph.D., of a series of international best sellers that have collectively sold over a million copies in 17 languages.
Don Peppers is also the author of Life's a Pitch -- Then You Buy, based on his career as a new business rainmaker for world-class advertising agencies, including Chiat/Day and Lintas:USA. He capped his advertising career as the CEO of Perkins/Butler Direct Marketing, a top-20 U.S.-direct-marketing agency.

Prior to marketing and advertising, he worked as an economist in the oil business and as the director of accounting for a regional airline.

Don holds a Bachelor's Degree in astronautical engineering from the U.S. Air Force Academy, and a Master's Degree in public affairs from Princeton University's Woodrow Wilson School.